Is There Still Customer Service loyalty?

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Are your customers thinking of you before hiring another business?  Are they loyal and, if not, why? For decades, I continue to assist our seasonal business and embrace the ongoing customer relationships established over decades. Today we were massively blessed with 27 new clients.  No sales, no soliciting or ads.  Not even found online.

However, I wonder if all businesses and customers think about their customer loyalty and what keeps customers coming back.

I love flowers and keep going back to my favorite stores.  You too can find them at Whole Foods or Costco most times.  Beautiful flowers you can see but can’t smell reading. You will love your own anyway.  Treat yourself.

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Gorgeous Fresh Roses

Let’s discuss some key points I learned over the years:

The bread and butter principle…
Or maybe I can call this cake and ice cream?  Whatever it is called by my own  words, it is still that the customer pay the bills. Without customers there is no business. Without business you are looking for a job or perhaps holding a sign at the busy intersection. So in order to keep our customers we must realize who pays our bills, who takes us on nice trips, vacations, donate more to charity and pamper our kids and pets.  Yes, our friend and family too.

Be your best…
“If you’ll not settle for anything less than your best, you will be amazed at what you can accomplish in your lives.”
Vince Lombardi

Each customer counts…
Whether you have one customer or many, each one does count.  Sometimes a high maintenance customer can be a liability.  They seem to not understand how you are helping them so they rob a lot of your time and it appears to be a very draining customer experience. I realize you want to keep each customer but sometimes it is okay to give yourself permission to bless another company with them. It allows them to find happiness and loyalty somewhere else as a customer and for the business it makes room for hungry, eager paying, customers to fill that slot.

Opportunities come into my life and I respond to those that appeal to me.
Wally Amos

The stress…
Sometimes the stress of owning a business can feel taxing to your mind and body.  In order to relieve that you may have to go to the restroom and take time out to give yourself a “hardy” laugh to shake it off.  Other times you may be able to walk away from it all and take a 5 minute stroll outside.  We don’t really know how the customers day is going.  Don’t let their stress become yours. It’s time to just dust yourself off and take in a deep breath.  Feel the stress leave you.

Give me flowers…
Sometimes having fragrant flowers around are uplifting to your mood.  Or, even for me my lipstick plant is so beautiful it makes me smile.  I get my lipstick from the nursery.  They are not fragrant, but gorgeous and add color to your surroundings or just you being around their color.

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Lipstick plant — see the red tubes

As you can see there are still loyal customers who say they value customer service.  So delivery customer service loyalty and you will have a customer for a long time.

What Do You Think? 

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Carol Giambri is a business owner of a seasonal business and is a customer service specialist.  She has assisted amazing customers for decades. Carol values what she wants in her own customer service experiences.  As a writer, she plays with words, writes blog titles, taglines and product lines.  Additionally photography, eating healthy as vegan, photographer, gardening and dogs are close to her heart.

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{ 8 comments… read them below or add one }

Kim Hawkins October 17, 2012 at 2:37 pm

It’s wonderful that you mention how each customers counts—not just a number but that they matter and bring something to the table for your business. Thoughtful post Carol. Enjoy your flowers!

Elizabeth Corbin October 18, 2012 at 9:52 pm

I love the topic of customer service, I know how important it is especially with social media on the rise as it is these days. Thanks Carol!

Mandy Edwards October 19, 2012 at 10:32 am

Customer service is so important, especially since social media arrived on the scene. CS practices are more scrutinized now than they used to be.

Suzanne Jones October 20, 2012 at 10:12 am

Customer service is so important as you mention. We must not only treat them well while trying to get their business, but after we have their business.

Susan Preston October 21, 2012 at 1:12 pm

Love your article. Customer Service is so vital to any business. I agree with what Suzanne wrote, “We must not only treat them well while trying to get their business, but after we have their business.” Thanks :)

Edmund Lee October 23, 2012 at 5:04 pm

Great quote you have for the concept of “be your best”. Loyalty is earned from customers because they see and appreciate the effort and heart we put into them, which defines our business and how we do business. =)

Carol Giambri November 6, 2012 at 1:30 pm

Edmund, I too love the quote.

Carol Giambri November 6, 2012 at 1:31 pm

Susan, thanks. Sold out to Customer Service as a customer and giving it to our customers too.

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